Public Relations/Marketing Opportunity

Seeking and individual to handle communication, branding, and outreach efforts to raise awareness about the diaper bank's mission.

Duties include any or all of the following:

Content Strategy: Collaborate with the director and social media volunteer team to develop
and implement a content strategy that aligns with the organization's goals and target
audience.

Social Media Advertising: Create and manage paid social media advertising campaigns to
increase brand awareness, engagement, and conversions.

Keyword Research: Conduct keyword research to identify relevant keywords and phrases
for content optimization and search engine marketing (SEM) efforts.

Influencer Marketing: Identify and engage with potential influencers or advocates who can
help amplify the organization's message and reach a broader audience.

Marketing Automation: Assist in setting up and managing marketing automation tools (e.g.,
email marketing automation) to streamline communication and nurture leads.

Analytics and Reporting Tools: Utilize analytics tools (e.g., Google Analytics) to track
website traffic, user behavior, and campaign performance. Create regular reports to assess
marketing ROI.

Video Marketing: Create and edit video content for marketing purposes, such as
promotional videos, interviews, or testimonials.

Social Media Advertising: Work with the director to Create and manage paid social media
advertising campaigns to increase brand awareness, engagement, and conversions.

Event Marketing: Promote nonprofit events, fundraisers, and community activities through
various marketing channels.

Storytelling: Craft compelling stories and narratives that showcase the impact of the
organization's work and connect with supporters on an emotional level.

Partnership Marketing: Collaborate with local businesses or other organizations for co-
marketing opportunities and cross-promotions.

Competitive Analysis: Monitor other nonprofit marketing efforts and adapt strategies
accordingly to stay up to date.

Budget Management: Assist in managing the marketing budget with the finance
committee, tracking expenses, and ensuring cost-effective marketing strategies.

Trend Analysis: Stay up-to-date with marketing trends and emerging technologies to
identify opportunities for innovation.

Advocacy Campaigns: Help plan and execute advocacy campaigns to mobilize supporters
and raise awareness of social or political issues related to the organization's mission.

Media Relations: Build and maintain relationships with media outlets, journalists, and
bloggers to secure media coverage for the organization.

Data Tracking: Ensures proper tracking of data, contacts and business relation.

Days/hours: We ask for at least 4 hours a week, Monday-Sunday. Work can be done via
telework or in office.